Your brand is more than your logo.

A strong therapist brand isn’t just about choosing a pretty colour palette or finding a font you like.

It’s about creating a clear identity that communicates:

Who you are.
What you do.
Who you’re here for.
And why someone should choose you.

The Therapist Branding & Identity Guide takes you through the key elements of your brand so you can stop second-guessing every decision and start creating a business that feels cohesive, intentional and recognisably yours.

Is this for you?

This guide is for therapists who:

• Know they want a more professional, polished brand but don’t know where to start

• Feel like their branding has evolved randomly over time

• Have colours, fonts and images they like, but nothing feels cohesive

• Struggle to explain what makes their business different

• Want their Instagram and website to feel more aligned

• Are attracting clients who aren’t quite the right fit

• Are launching, rebranding or simply ready to take their business more seriously

• Want their brand to reflect the quality of the experience they provide

You don’t need to be a branding expert.

You just need to be ready to look at your business differently.

Inside the Therapist Branding & Identity Guide

This isn’t about following branding trends or creating a business that looks like everyone else’s.

It’s about building a brand with intention.

01 — Brand Positioning

Get clearer on what you do, who you want to work with and what makes your business different.

02 — Brand Personality

Define how you want your brand to feel and the personality you want it to communicate.

03 — Your Brand Voice

Learn how to communicate in a way that feels natural to you while creating consistency across your content and client touchpoints.

04 — Visual Identity

Bring your visual branding together with guidance around colours, fonts, imagery and overall visual direction.

05 — Your Signature

Explore what makes your business recognisable and how you can create something that feels distinctly yours.

06 — Your Brand Touchpoints

Look beyond Instagram.

We’ll look at the different places your clients experience your brand — from your website and social media to your treatment information and client communications.

07 — Brand Consistency

Use the practical exercises and checklists to identify where your branding feels disconnected and where you can create more consistency.

This isn’t just something to read.

Throughout the guide, you’ll find practical prompts, exercises and checklists to help you actually work on your brand.

Because knowing what good branding looks like is one thing.

Knowing how to apply it to your own business is another.

By the end, you’ll have a much clearer picture of your brand identity and the practical steps you can take to bring it to life.

And there’s a bonus…

The Therapist Brand Toolkit

Because I didn’t want you to finish the guide with a beautiful brand strategy sitting in a PDF and then wonder:

“Okay… now what do I actually do with it?”

Your guide comes with The Therapist Brand Toolkit — a collection of editable Canva templates designed to help you start putting your brand into practice.

Inside the Toolkit:

Educate & Insight Carousel
For sharing your knowledge and positioning yourself as the expert.

Your Voice
A template to help you communicate your personality and point of view.

Services & Treatments
A simple way to showcase what you offer clearly and professionally.

Client Testimonials
Turn genuine client feedback into beautiful, on-brand content.

Every template is editable in Canva, so you can add your own:

Colours • Fonts • Images • Words • Branding

So you’re not just walking away with a brand strategy.

You have the tools to start bringing that brand to life.

Imagine your brand feeling…

• Clearer

• More cohesive

• More professional

• More recognisable

• More aligned with the quality of your work

• More like YOU

Instead of constantly wondering:

“Does this colour work?”
“Should I use this font?”
“Why does my Instagram look so different from my website?”
“What should I actually be saying?”

You’ll have a clear foundation to come back to.

Your investment

Therapist Branding & Identity Guide

£27

Includes:

✓ The complete Therapist Branding & Identity Guide
✓ Practical exercises and prompts
✓ Brand checklists
✓ Guidance on positioning, personality, voice and visual identity
✓ Brand touchpoint guidance
✓ The Therapist Brand Toolkit
✓ Editable Canva templates

One payment. Instant digital access.

A note from me

I’ve spent years building my own therapy and beauty business from the ground up — learning what works, what doesn’t, and how much difference a clear, cohesive brand can make.

I’ve rebranded. I’ve started again. I’ve built businesses from different spaces and stages.

And I’ve learned that your brand doesn’t need to be complicated.

It needs to be intentional.

I created this guide because I know how overwhelming it can feel when you’re trying to figure all of this out yourself — especially when you’re already busy looking after your clients.

I want this to give you the clarity, direction and practical tools to create a brand you’re genuinely proud of.

Laura x

Ready to build a brand that feels like you?

You don’t need to completely reinvent your business.

You just need to start bringing the pieces together.

Let’s create a brand that communicates the quality of the therapist you already are.

Frequently Asked Questions

Is this a course?

No. This is a practical digital branding guide that you can work through at your own pace.

Is this about treatment or therapy techniques?

No. The guide focuses specifically on your brand identity and how you communicate your business. It isn’t a treatment-training or certification course.

Do I need Canva?

Canva is only needed if you want to edit the bonus templates in The Therapist Brand Toolkit. Canva’s free version is sufficient for the templates.

Is this suitable if I’m just starting out?

Absolutely. In fact, working on your brand early can help you create a clearer foundation before your business becomes more established.

What if I already have a brand?

You don’t need to be starting from scratch. The guide can be used as a brand audit and reset to identify what’s working, what’s missing and where you could create more consistency.

How will I receive it?

After purchase, you’ll receive digital access to the Therapist Branding & Identity Guide and the bonus Therapist Brand Toolkit.

Is this refundable?

This product is non-refundable.
Because this is a digital product, please check the terms shown at checkout before purchasing.